Aive Hiiepuu has worked in the field of communication for 17 years. For more than four years, she has held a position of Head of Marketing and Communication at an international communication company, where she was responsible for team management and maintenance and further development of the company’s professional expertise. In the field of corporate communication, she has advised various private, public and non-profit organisations – her clients include both international and local companies.

Since 2005, she has been managing the PR Concept, a communication company focusing on the development and implementation of marketing and PR concepts. In addition to national projects, the company cooperates with PR specialists from Finland, Sweden, Norway, Denmark, Latvia, and Lithuania to provide professional support in these markets as well. At the request of the European Union Delegation, she has advised the Government of Armenia in the preparation of the pension reform PR strategy. Aive participates in the work of SOS Children Villages Council and has been active in a working group advising the state symbols.

Aive has conducted service and communication courses at EBS Executive Training Centre and has developed Marketing and Communication Development Programmes there. She graduated from the Tallinn University Faculty of Philology, the Estonian School of Diplomacy, and has acquired knowledge during her Master studies in the field of international relations and European studies.

Aive is the President of the Estonian Public Relations Association (EPRA). Her hobby is to travel to different regions to learn about new cultural environments. She has travelled independently in 95 contries all over the world.

Examples of some PR projects:

Kosmos IMAX cinema launch

Strategic communication – positioning of revamped cinema.

Marketing Communication – Launching of the cinema and ticket sales

Since the cinema market is fairly saturated, a large-scale, visible and special PR project needed to be carried out to ensure the cinema a secure place in the Estonian cinema theatre scene. The goal was to cultivate a reputation for Kosmos Cinema as a desirable cinema theatre space in which to spend one’s free time. Given the extent and tone of the media coverage, the project can be considered very successful. Articles were explanatory and extensive; these helped develop the legend of the dignity of the cinema building and highlighted the uniqueness and innovation of IMAX technology. All this was essential in order to excel in a competitive cinema market, and to bring in cinema fans despite the higher price of movie tickets. Number of media mentions: ca 180, contacts: approx. 3.8 million

International expert on PR strategy for Pension Reform in Armenia. The goal of the project was to map current situation, create PR strategy, set up consortium from public and private companies, work out tactical plan and prepare pension reform PR implementation plan for 2014. Position and responsibility: Team Leader. Main duties included developing integrated communication strategy for the Pension Reform PR campaign, coordination and management of the consortium and reporting to EU.

Communication campaign of The Innovation Year (provided to Enterprise Estonia and Ministry of Economic Affairs and Communications) Public awareness raising program of Innovative in Estonia aimed at securing economic growth and explaining innovation benefits to society. Position and responsibility: Communication Director, responsible for all strategical PR issues, planning and implementing the 1-year PR program

Communication campaign of European Union Accession Referendum (provided to European Union Information Secretariat of the State Chancellery). Public awareness raising program of European Union Accession Referendum in Estonia aimed at securing high participation rate and explaining the question put on referendum. Position and responsibility: Coordinator of marketing activities. Result: Estonia joined EU

Communication campaign of State’s Pension Reform One of the largest campaigns in recent years. The goal of the campaign was to get 50 000 – 200 000 people to join the new pension system within 6 months. The main goal of the communication campaign was to create awareness about pension reform among target groups. Position and responsibility: Team Leader. Main duties included developing integrated communication strategy for State Pension Reform, coordination and management of the consortium and reporting to client. Result: More than 200 000 people joined the pension reform.

Association of International Pharmaceutical Producers in Estonia Targeted action for rising public awareness of Estonian public about the content of Health Insurance Law. The goal of the project was to create a public discussion in media which would provide equal representation for all interest groups during law proceedings. More than 50 articles were published in print and online media during the campaign period. Organization of pharmaceutical conference and round table discussions and media relations for the campaign. Position and responsibility: Manager and Executive Coordinator of the project.

Merck Sharp & Dohmea, INC – Public awareness campaign for rising general awareness on efficiency and impact of original and generic pharmaceutical drugs. The goal was to increase awareness among 25-50 year old people. The communication campaign was about explaining the differences between original drugs and generic drugs. As a result the level of awareness among target group increased 25%. Position and responsibility: Manager and Executive Coordinator of the project. Starting from sept 2006, strategic consultant and executive marketing consultant for launch of the first cancer vaccine Gardasil/Silgard.

Communication campaign of The Elderly Festival. Public awareness raising program of Active ageing and life quality maintainance. Position and responsibility: Communication Director, responsible for all strategical PR issues, planning and implementing the tactical PR program.

International experience:

  • Coca-Cola Company
  • Latvenergo
  • Nokia
  • Microsoft
  • Ericsson
  • Xerox
  • Hilton Reservations Worldwide
  • Hewlett Packard
  • Goodyear Dunlop Baltics Tyres
  • Tetra Pak
  • Procter&Gamble
  • DHL
  • Rigas Piensaimnieks
  • O-I
  • Hesburger
  • European Commission
  • European Parliament
  • Armenian Pension Reform/EUAG
  • Riga Airport

Private sector Estonia:

  • Finnair
  • SOL Baltics
  • Stockmann Departement Store
  • Beiersdorf Eesti /Nivea, Eucerin, Hansaplast
  • Husqvarna
  • Philips
  • Reval Hotel Olümpia
  • Epiim/Milk Factory
  • Toyota Baltics
  • Nõo Meat Factory
  • Ülemiste Shopping Center
  • Eesti AGA/Linde Group
  • Stora Enso
  • Pristis
  • SEB Bank
  • BIG Bank
  • Tallinn Departement Store
  • Nova Vita
  • Villa Benita
  • SCA Hygiene (Tena)
  • Elderly Festival
  • Tamro Pharma
  • Maxit (Optiroc)
  • Kesko Agro
  • SPA Health Paradise
  • Audentes Private School
  • DnBNord
  • LHV
  • If Insurance
  • Ad Festival Golden Egg
  • Estonian TV Tower
  • Bestwine
  • Citadele bank
  • Iris Janvier/Fashion House
  • E-Betoonelement/Consolis
  • Fort Aero
  • Fat Boy/Hetland Baltics
  • Häädemeeste drinking water
  • Frost Boutique Hotel
  • Metus
  • Lottemaa/Lotte Gadgetville
  • Kaarli Kool/Primary School
  • Reaalkool/Secondary School
  • Kosmos IMAX
  • Saku Läte

Pharmacy sector:

  • Novartis
  • Janssen-Cilag
  • Merck Sharp&Dohme IDEA
  • Eli Lilly
  • Baxter
  • Nycomed
  • Schering-Plough
  • Johnson&Johnson
  • Braun
  • Mepha
  • Association of International Pharmaceutical Producers in Estonia
  • Apotheka1
  • Estonian Health Insurance Fund
  • Estonian Cancer Society
  • Estonian Rheumatology Association
  • Estonian Hemophilia Association
  • Gedeon Richter
  • Walmark
  • Estonian Psoriasis Association
  • Pärnu Hospital
  • Abbott/Abbvie
  • Nova Vita
  • Cell Technology
  • Biotechnology Association
  • Association of Ostheoporosis
  • Association of rheumatic patients
  • Hemophilia Association
  • Selfdiagnostics/Tervisetestid

Public sector:

  • Year of Innovation in Estonia
  • The Estonian Center of Eastern Partnership
  • Estonian Art Museum
  • Ministry of Finance
  • Enterprice Estonia
  • Enterprise Estonia Technology Agency
  • Estonian Health Insurance Fund
  • Pärnu Water
  • Pärnu Hospital
  • The Estonian Chamber of Bailiffs and Trustees in Bankruptcy
  • Pelgulinna Maternity Hospital Support Fund
  • State Forest Management Centre
  • Health Institute
  • Labour Inspectorate
  • Keskkonna Investeeringute Keskus KIK


  • SOS Children Villages in Estonia
  • Pärnu Hospital: Member of the Patient Council
  • Koidul Gymnasium: Chairmen of the Board of Trustees
  • Local community: Kassisaba Society
  • Estonian PR Association
  • NGO Heaasi ( prev. NGO Women against Cervical Cancer)

Tiiu Allikmäe started working in the field of communication as the Head of Economic Affairs of Eesti Päevaleht (Päevaleht at that time). Later on she worked as Head of Communications Manager and Head of Internal Communications, and managed various communication projects.

While working at Hansapank Group, Tiiu actively participated in the development and implementation of communication strategies both during the internationalisation of the bank, the merger of Hansapank and Hoiupank, as well as the acquisition of Lietuvos Taupomasis Bankas and its integration into the Group.

As Head of Public Relations at Estonian Business School (EBS), Tiiu was managing both internal and external communication.
For four years, she coordinated Eesti Energia Group’s internal communication, where she was responsible for creating and implementing an internal communication strategy for a group of 20 subsidiaries of Eesti Energia, advising directors on managing changes and using internal communication as a management tool, and developing internal communication channels.

In addition, Tiiu is engaged in creative industry awareness raising and strategic communication in Creative Estonia and manages the communication of the European Union’s Creative Europe programme.

Tiiu has shared her experience in the form of lectures at EBS, supervising students, advising various companies and in her articles published in Ruth Alas’s book “Muutuste juhtimine”, Äripäev’s Public Relations handbook, and in the Director magazine. Tiiu graduated from the Faculty of Economics at Tallinn University of Technology and has completed many training courses at home and abroad.

Tiiu is a member of the Estonian Public Relations Association. In her spare time, Tiiu likes to read, and in winter, the passion for skiing takes her to the mountains.

Customer experience:

  • Husqvarna
  • Eesti Põllumajandus-Kaubanduskoda
  • Stockmann
  • IF Kindlustus
  • Baltic Sea Parliamentary Conference
  • TTÜ Mehhatroonika Instituut
  • Tööstusfoorum
  • Innovatsiooniaasta,
  • Forum Cinema
  • Riigikantselei
  • Loov Eesti
  • Loov Euroopa

Marika has been working in the field of marketing and advertising since 1995, starting in various positions in Ajakirjade Kirjastus. Her work experience in the field of marketing and communication started with the Baltic FCB advertising agency, where she was involved in managing international and local customer projects for over 5 years. Today, Marika’s areas of work include planning and managing digital marketing, including creating solutions for social media campaigns. Marika has a Master’s degree in creative team management from Tallinn University’s faculty of Social Sciences. Previously, she graduated from Tallinn University as a handicraft teacher, specializing in media and advertising as a side subject.

Customer experience

  • Hansapost
  • Hesburger
  • Innovatsiooniaasta
  • Nokia
  • Philips
  • Nivea
  • Eucerin
  • Hansaplast
  • Motorola
  • Max Factor, Kanebo, Wella Proffessional,
  • Sangar
  • Tetra Pak
  • Liviko (Vana Tallinn Crème)

Helen Unt has worked in the field of communication for 15 years, during which she has gained thorough knowledge of integrated communication. Helen graduated from public administration at Tallinn University, and from communication as a side subject. Helen is fluent in English, and also speaks Russian and German. In addition to her work at a communication agency, Helen has 5 years of experience in promoting creative industries, international marketing and creating contact networks in the Creative Estonian team.

Today, Helen’s competence is strategic communication management, where appropriate tools and channels are selected to deliver the message according to the client’s target group and goals. Helen’s skills include traditional media communication, event marketing, brand communication, sponsor relationships, various social media and influencer-marketing, and more.

Customer experience:

  • Kosmos IMAX
  • Teadusaasta
  • Leigo Järvemuusika
  • Surfilaager
  • Baltic Academies Orchestra
  • Manta Maja
  • Hammerhead
  • Larsen Kinnisvara
  • Ööklubi Maasikas
  • TallinnaKunstihoone
  • Tallinn Art Week
  • NOAR kaasaegse kunsti keskkond
  • Loov Eesti
  • Pärnu Turg
  • K4 ärihoone
  • MyLook veebipood
  • Stefano Toselli
  • Guardtime
  • Borjomi Surf Challenge
  • Boost Juice Bars
  • Vita Liberata
  • Moppi
  • Volkswagen

Kristel Üksvärav has 20 years of experience in the field of communication and feels at home organising media relations, internal communication, sponsorship, editing TV-shows and event marketing.

He has worked as an international news editor at ETV, at the media department of Tallinn City Government, Hill & Knowlton PR-company, as Head of Internal Communications in Hansapank Group (now named Swedbank), and Head of Marketing and Communications at Nordea Bank. She has been the editor of several TV-shows as well as the information manager.

Kristel has been the press representative for several festivals and concerts including Viljandi Folk Music Festival, Andrea Bocelli’s concert in Tallinn, the concerts of Chris Rea, Underworld, T.A.T.U and others. Kristel is the initiator of Pühalepa Music Festival in Hiiumaa and the portal In 2015, she was managing the theme year commenced by the Ministry of Culture: the Year of Music 2015. Kristel has also managed media relations in the field of sports and business.

Kristel’s experience also includes the conducting of communication and media training. Kristel has conducted communication trainings at EBS Executive Training Centre and PARE personnel management training.

Kristel speaks English, Finnish, Swedish and Russian.

Customer experience:

  • TetraPak
  • TENA
  • MTÜ Inkotuba
  • Eakate festivali korraldamine
  • Sanofi
  • LVM Kinnisvara
  • SRV Kinnisvara
  • AS Tallinn Vesi
  • Hansgrohe
  • Ragn-Sells
  • Eesti Rahvusringhääling
  • Eesti Muusikanõukogu
  • Riigikantselei
  • Eesti Muusika- ja Teatriakadeemia
  • Eesti Fonogrammitootjate Ühing
  • Kammerkoor Collegium Musicale