Aive Hiiepuu has worked in the field of communication for 17 years. For more than four years, she has held a position of Head of Marketing and Communication at an international communication company, where she was responsible for team management and maintenance and further development of the company’s professional expertise. In the field of corporate communication, she has advised various private, public and non-profit organisations – her clients include both international and local companies.
Since 2005, she has been managing the PR Concept, a communication company focusing on the development and implementation of marketing and PR concepts. In addition to national projects, the company cooperates with PR specialists from Finland, Sweden, Norway, Denmark, Latvia, and Lithuania to provide professional support in these markets as well. At the request of the European Union Delegation, she has advised the Government of Armenia in the preparation of the pension reform PR strategy. Aive participates in the work of SOS Lastekülad Council and has been active in a working group advising the state symbols.
Aive has conducted service and communication courses at EBS Executive Training Centre and has developed Marketing and Communication Development Programmes there. She graduated from the Tallinn University Faculty of Philology, the Estonian School of Diplomacy, and has acquired knowledge during her Master studies in the field of international relations and European studies.
Aive is the President of the Estonian Public Relations Association (EPRA). Her hobby is to travel to different regions to learn about new cultural environments.